Laurie Davis Edwards (née Laurie Davis)
Founder & CEO
Laurie has been nominated Best Dating Coach two years in a row at the iDate Awards, and her advice has been featured in more than 500 international media outlets. A veteran of chat rooms and Instant Messenger, she learned what to always do online ... and what to never do. Laurie wrote her first online dating profile in 2001, and after encouraging her friends to join various dating sites, she became their go-to guide for online dating advice. She’s grown her passion for helping people connect online into a personalized and hyper-customized service that teaches singles how to use the written word to improve their chances of finding love.
An early adopter of flirting on the Web, Laurie was working as a Fortune 500 marketing consultant when she lost several contracts due to the recession. Then inspiration struck: What if she could fuse her personal dating successes with her professional background? Forty-eight hours later, with only fifty dollars and a Twitter account, she carved out a unique niche in the industry to help singles navigate tech in the dating world. Since founding eFlirt, she has trained other experts on her team in the company’s proprietary method.
Laurie has been nominated Best Dating Coach for the last two years in the iDate Awards. Featured in over 500 international media outlets, Laurie's advice has appeared in The New York Times, Good Morning America, Katie Couric, Forbes, ELLE, Men’s Health, Mashable, The Telegraph and The Globe and Mail, among others. She has contributed to the Huffington Post, CNBC, YourTango, AllTop and DatingAdvice.com. And she speaks frequently on stage at events such as South by Southwest (SXSW) Interactive, Internet Week, Social Media Week, 140conf, techweek, and Shecky's Girls Night Out
Laurie’s book, Love At First Click: The Ultimate Guide to Online Dating, was released by Atria Books, a division of Simon & Schuster, in January 2013. Laurie wed her tweetheart, Thomas Edwards, Jr., whom she first eFlirted with in 140 characters on Twitter five years ago.