Head to SXSW for a #LoveBattle Between eHarmony, HowAboutWe and OkCupid
by Kristin Manganello, Copy Cutie
Even though you might not be of Spring-Breaker age anymore, there’s no reason why you shouldn’t head over to Austin this weekend for the start of the annual South By Southwest (SXSW for all our techies) Interactive Conference. For those who haven’t yet heard, our own Laurie Davis will be moderating her very own panel: “Consumer Patterns Revealed by Dating Site Insiders.”
This #lovebattle will feature representatives from three of the online dating world’s biggest players: Julie Fields, Vice President of Brand and Creative Strategy of eHarmony, Brian Schechter, Co-Founder of How About We and Sam Yagan, CEO of OkCupid. In fact, these companies have never been in the same room together, let alone on the same stage! Watch as these speakers face off to discuss why certain consumers choose one site over the other, the key insights they glean into humanity and how this data can be used to improve user experience.
If you’ll be in Austin, head to #sxsw and join Laurie and the other speakers for the answers to these questions and more at the InterContinental Stephen F. Austin Capital Ballroom on Sunday, March 11 from 9:30 to 10:30 a.m. If you're not, be sure to follow us in real time on Twitter, using the hashtag #lovebattle!